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More retailers turn to Twitter for marketing this holiday

from The DMNews

Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much more prominent than it was last year. "This is definitely the first big holiday season for retailers on Twitter," said David Berkowitz, senior director of emerging media and innovation at 360i. However, because most retailers are still relatively new to the social media tool, they will likely be limited to unpromoted tests, he added. more

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