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Retailers ramp up social media for the holidays

from The Denver Business Journal

Preparing for a tough holiday shopping season, online retailers are beefing up their presence in online social media, a new study says. The National Retail Federation/ "eHoliday Study" shows more than 47 percent of online retailers polled said they will be increasing their use of social media this holiday season, with an understanding that shoppers use Facebook and Twitter regularly and that those tools are more cost effective, said a news release. more

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