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Retailers making 'Black Friday' a month-long effort

from The Wall Street Journal

Black Friday has gone from a one-day event to a month-long parade of promotions this year, as retailers are making a dash for early holiday cash. Strategies include high-profile discounting efforts by Wal-Mart Stores Inc. that have stirred online price wars for books and DVDs. More subdued efforts include Kohl's Corp. this year having more items with deeper discounts in the flyer for its annual pre-Christmas sale that began Wednesday, along with displaying prices much more prominently in stores than it has in the past. Target Corp. was one of the earliest, cutting prices by 50 percent in October for certain toys, earlier in the season and a steeper discount than last year. more


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