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Back to basics: The resurgence of real wood decking

from The Merchant Magazine

The troubled economy has driven down the North American residential decking and railing market 40 percent, from $4.6 billion in 2006 to $2.8 billion in 2009, according to a new Principia Partners study. The most noticeable trend during the three-year slide has been wood decking regaining lost market share from synthetics, apparently driven by demand elasticity due to lumber deflation, while petroleum-based synthetics have experienced significant raw material price escalation. more


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