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Diet Coke eyes 'Next Gen' consumers

from Brand Week

Diet Coke made its appearance at this year's Oscars. A new 60-second spot for the soft-drink brand debut during the Academy Awards ceremony on Sunday, March 7. The spot is part of an ongoing campaign called "Stay Extraordinary," and "celebrates the achievements of the next generation of Diet Coke drinkers," per the brand, which is owned by The Coca-Cola Co., Atlanta. more


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