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Target marketing: Defining the target

from Ministry Today Magazine

God wants to reach all, and He's equipped you to reach certain ones. As church leaders, we're rarely taught to understand the variances between different people and cultures. Paul's letters to the Galatians show us his handle on their struggles and mind-sets--which were clearly different from those he encountered in Corinth or Ephesus. He went beneath the surface to reach people right where they lived. We must do the same if we hope to truly minister to people. more


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