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Old ads that won't die or fade away

from The New York Times

Thanks to Internet staples like YouTube, Facebook and the special Web sites known as microsites, consumers can still see ads after the completion of the campaigns of which they were part — not unlike satellites that remain in space, visible to the eye, long after they have stopped being tracked. The ongoing online presence for ads is different from how campaigns conclude in the traditional media, when television commercials and print advertisements cease appearing or billboards and signs in stores are taken down. more


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