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Fire the Nerds! Is there hope for those secondary brands after all?

from Retail Wire (free registration required)

No rocket science here - the recession has turned many branded manufacturers into cowards, afraid to innovate. More and more, from the shopper's point of view, the only real differentiation between brands is "what's on sale?" What's the opportunity for smaller brands within the movement toward SKU rationalization at the bigger boxes? more


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