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Starbucks launches instant coffee in Japan, bottled lattes by Seattle's Best Coffee in the western U.S.

from The Seattle Times

Starbucks began selling its instant coffee today at 870 coffee shops in Japan, where the product is called Via Coffee Essence. It's already available in the U.S., Canada and the U.K. The company also recently launched bottled coffee under its Seattle's Best Coffee brand. The drinks come in three flavors—iced latte, iced vanilla latte and iced mocha—and will be sold for $1.49 each or $4.99 for a four-pack at more than 10,000 grocery, convenience and other stores in the western U.S. That product is part of a partnership with Pepsi-Cola North America Beverages. more


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