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Is it worth $1 million in media to be a first adopter with iAd?


To be first on the new iAd platform, marketers may have to shell out as much as $1 million in media spending, according to figures first reported by The Wall Street Journal and confirmed by Ad Age. They'll pay not only a $10 cost-per-thousand, but also a $2 fee every time a person interacts with the ad. And they'll have to give up creative autonomy. Every time Apple drops a device, marketers are asking, is it worth it? more

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