From Name:
From Email:
To Name:
To Email:

Optional Message:

Study explores consumer response to advertising across online environments

from OPA News

The Online Publishers Association has released a new research study, "A Sense of Place: Why Environments Matter." Conducted by Harris Interactive, the research sought to understand how consumers perceive content in different online environments, and whether these perceptions impact advertising receptivity and consumer response. Perceptions and responses in three key online environments were assessed: media properties, portal channels and social networks. more

Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063