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New A.T. Kearney Global Retail study finds increased management presence in stores increases performance

from A.T. Kearney

A new study by management consulting firm A.T. Kearney, the Achieving Excellence in Retail Operations (AERO) Study, shows that when field and regional managers spend more than 75 percent of their time in the stores employee turnover falls by 10 percent and stores are more likely to conform to initiatives. The study also found that 88 percent of leading retailers pilot more than 50 percent of their new initiatives, and that these leaders pilot for a much shorter duration than other retailers (typically a short burst of four weeks).

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