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4 ways to measure social media, its impact on your brand

from Social Media Examiner

Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are affecting your brand awareness? The good news is social media finally has made it to the grand stage of "accountability" — a place where there are lots of people who want to measure it. The bad news is there isn't a single clear-cut answer. However, with a few simple steps, you can build a measurement strategy that accomplishes your goals. more

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