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Marketing to moms on Twitter? Make them laugh

from Social Times

A new study says that a majority of moms like to see humor in businesses' tweets. Further, what moms want most from businesses' tweets are links to interesting articles/news followed by links to sales or special offers on their websites and links to downloadable coupons/discounts. Analyzing data collected from 533 moms in April, Lucid Marketing and Lisa Finn find 52 percent of moms use Twitter to keep up with businesses they like or find out about new products. In open-ended responses describing what they like about the businesses they follow, moms say they like tweets with personality and companies that interact with them on Twitter. more

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