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Reinventing malls, one entertainment attraction at a time

from The Kansas City Star

Shopping centers — struggling to get sales back on track after the recession — are no longer relying just on stores to drive traffic. More and more, malls in the Kansas City, Kan., area and elsewhere are turning to "retail-tainments" — bowling alleys, ice skating rinks, outdoor concert series, doll beauty salons, aquariums, giant Lego playgrounds and model train displays — to entice customers to come back, to come more often and to stay longer. more

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