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Going with the flow

from Honolulu Star-Advertiser

Hawaii's producers of deep-sea drinking water are searching for new outlets for the product as once-soaring demand from Japan is showing signs of leveling off. Both bottlers and bulk sellers of the nutrient-rich water say consumers in other Asian countries as well as on the mainland represent a promising market for the product touted for its healthful qualities and purity. And one local company is even looking beyond deep-sea water as a beverage, marketing it as a commodity for use in cosmetics and aquaculture. Hawaii's bottled water exports were barely a blip on anyone's radar screen before 2003, consisting mostly of small shipments of locally produced spring water. more

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