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Mitch Mac Donald: Could ad campaign be answer to logistics' PR woes?

from DC Velocity

Someday, we may look back at September 2010 as a turning point for the logistics profession — at least where public perception is concerned. And if that happens, it will all because, of all things, an advertising campaign. For the logistics profession, any change in public perception would be a change for the better. Logistics has long had a public awareness problem, with a profile so low it might be better termed subterranean. And the problem is not just with the general public; for years, logistics largely was ignored by the business community as well. more


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