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Brouhaha: Demand for craft beers signals a change in beer consumption to which supermarkets are responding

from Supermarket News

The season for special brews has begun. For many supermarket chains, the fall season ushers in displays of bright orange 6 and 12-packs of seasonal craft brews that range from Oktoberfest lagers, pumpkin ales and Halloween brews — tagged with such names as Nosferatu, HopDevil, Monster and Dead Guy — all celebrating the nuances of the season. This burst of bolder, flavorful varieties is just a prelude to the Winterfest and Christmas beers produced by some of the 1,600 craft brewers around the country. more


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