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Social media: Gain or pain?

from Kansas City Business Journal

The use of social media seems to keep growing among businesses of all types, but it can be difficult to judge the efficacy of those efforts. A recently published website traffic survey from software company Intellimon and the University of Bradford determined that Facebook and Twitter don't provide a big splash for online businesses. The survey, conducted earlier this year, included more than 4,000 online businesses in an effort to get a better handle on the sticky points of online business marketing. more


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