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Opportunity comes calling: The retail outlook for 2011

from STORES magazine

Knock Knock! Who's there? Opportunity. You can't fool me — everyone knows opportunity only knocks once. The joke may be corny, but it nevertheless rings true. Opportunities to engage shoppers in your stores, to gain greater insight into what makes them tick and to connect with them in a way that inches ever-closer to true one-to-one marketing beckon retailers in 2011. The question is whether executives will be open to recreating in-store experiences that have the potential to differentiate. Are they ready to re-engineer their brands and make tech investments in analytics and mobile that can ultimately move them closer to the consumer? Or, seemingly overwhelmed already, will they simply choose not to answer the door at all? more


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