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Bottled water industry prepares for a global water fight

from Stockhouse

For all intents and purposes, it appears that emerging market consumers have hit the bottle. They said the bottled water industry was in trouble. First, it was health and environmental issues, including what to do with the used plastic. Then the global recession hit and people really started to bash the business. Everyone expected cash-strapped consumers to turn to the tap for their drinking needs. Yet somehow, despite those reasonable predictions, bottled water became one of the food and drink industry's star performers. more


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