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How to sell your CEO on social media marketing

from Social Media Today

With the changes in how customers buy, social media marketing is becoming more of a requirement than a nice-to-have. With the need to reach more prospects where they spend their time online, social media marketing has become a key competent in your digital marketing mix. It's imperative to the success of your efforts to have commitment from company stakeholders and decision makers. Without their stamp of approval, the long-term nature of some social media marketing will likely erode confidence and can lead to program funding cuts. more

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