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Focus groups suggest meat department upgrades

from Supermarket News

Many shoppers describe supermarket meat departments as both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing. But these shoppers also offered suggestions for improvement, which Midan and Shugoll divided into short-term fixes that would require little money or time to test and long-term fixes that would require capital investment. more


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