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Translating techno-speak into 'businessese'

from CIO Zone

One of the most difficult issues technologists face is explaining the need to replace legacy IT systems to business people. A major hurdle is that technologists and business people frequently speak different languages. Technologists often talk about the technology in far more technical terms than business people can understand or care about, while business people prefer to talk about gross margins, new revenue streams, innovation and expanding markets. more

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