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Enterprise social media policies and strategies: A guide for CIOs

from SearchCIO

Developing an enterprise social media and collaboration strategy requires a lot more than a CIO asking employees, "Hey, can you post something on Facebook about our company?" A comprehensive approach to enterprise social media and collaboration requires frank discussions about an organization's needs for both internal and external communication, a process to determine who maintains responsibility for social media communiqués, and standards for keeping collaboration-based initiatives on track. more

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