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Re-thinking the center store design

from Contract Magazine

While perimeter sales in grocery stores are booming, center-store sales actually have declined on a same-store basis. Designers have an opportunity to make the center store a bit more, well, less monotonous. Nielsen has just unveiled a webinar that shares strategies and views on how best to leverage in-store innovation to generate more desirable shopper behavior, such as more frequent store visits, larger basket rings, or greater customer loyalty. It's about turning design into dollars. more

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