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6 C's model for building a culture of innovation

from Chief Executive

Continual innovation may be the most powerful of any competitive advantage for a business. It creates game-changing breakthroughs. Along parallel lines, bit by bit, it also tweaks improvements in existing products, chips away at costs and debugs processes — in every corner of the company, all nonstop. In today's turbulent business environment, it's essential for helping a business move from playing defense to playing an aggressive — and winning — offense. more


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