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Embracing the economic case for sustainable design

from Triple Pundit

To achieve the more ambitious goals of the green building movement, architects, engineers and designers need to further embrace and communicate the profit and economic potential of sustainable design measures. Most design professionals are not trained as business people, and their motivation for embracing sustainability seems naturally biased towards the "people" and "planet" dimensions of the "triple bottom line," and not so much "profit." However, by understanding and reframing the conversation in an economic and finance perspective, project leaders can be more persuasive in obtaining management's support for green capital spending. more

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