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Are Millennials and associations oil and water?

from Midcourse Corrections

It's an association migraine of the worst kind. The tension is as thick as a dense fog. It's at an all-time record threat level. It's like mixing oil and water. Some try to label this tension as one of two traditional categories: Threat or opportunity. Others say it requires more than identification. This dynamic tension is not temporal, nor can it be relieved with aspirin or the massage of forward thinking strategic planning. It is the evolving model of how member-based advocacy organizations engage constituencies and attract sustained resources. more

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