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QR codes: The perfect bridge between print and digital content

from The Conference Handouts

Conferences are a perfect scenario where QR codes can add value to the user experience. Most conferences have a lot of mobile-ready users who are bombarded with printed content such as session handouts, program books, conference schedules and vendor literature. The printed content is essential for the learning experience, but it can become a logistic nightmare for users who have traveled halfway across the country to attend a conference. With QR codes, instead of collecting all this material in a bag, the user can simply scan the QR code and be taken to the online content. more


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