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For media companies, digital is now the central driver

from paidContent.org

Although digital currently accounts for just over a quarter of total industry revenues, it is expected to account for 58.7 percent of all growth in spending during the next five years, globally. Digital spending in the U.S. is expected to account for 28.5 percent of all entertainment and media spending in 2015, up from 20.6 percent in 2010. more


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