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Design centers to broaden access to consumers

from The Editor at Large

Last week, the Decorative Furnishings Association held a meeting to address a number of pressing issues affecting the design industry, including a revamp of its "Why a Designer?" consumer marketing campaign and whether to open design centers to consumers. Regarding the issue of designer exclusivity vs. consumer access, DFA has garnered an endorsement by the showroom owners for greater consumer marketing and showroom access. However, said DFA executive director Steve Nobel, "We are also going to renew our commitment to the trade as the preferred provider of value throughout the design experience. Professional interior designers are integral to the success of the entire design ecosystem." more

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