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Fast feeders move upscale with cafe concepts

from Advertising Age

These days, it seems like fast feeders can no longer look like fast feeders. In an effort to compete with No. 3 U.S. chain Starbucks, hamburger chains like McDonald's and Burger King are gradually rolling out revamped stores, complete with flat-panel TVs, comfortable seating and sleeker interior design-and even Subway is testing out a cafe concept. more

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