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In sustainability, perception isn't always equal to reality

from SmartPlanet

There are certain companies that you just KNOW have better corporate sustainability strategies than others, right? Well, not exactly. Two big examples, according to a new study from consulting firm Brandlogic and analytics firm CRD Analytics: Apple and Google. Both of these companies have a higher reputation for sustainability measures than actually is deserved, according to the study. Brandlogic and CRD Analytics joined forces to figure out whether public perceptions of 100 leading companies really are indicative of those same companies' actual performance when it comes to environmental sustainability and corporate social responsibility. more


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