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Fitting packaging into the future of health care reform

from Healthcare Packaging

Even as health care reform continues to take shape, pharmaceutical manufacturers can see a trend in which patient outcomes will be a primary factor in reimbursement. More than ever, packaging will be called upon to help patients adhere to medication regimens, particularly in treatment areas such as hypertension and diabetes where non-adherence poses considerable clinical and financial costs. That was a key takeaway from the presentation, "Surviving and Thriving in a Volatile Marketplace: Strategies for Drug Companies," given by Michael Wokasch, author and pharmaceutical industry veteran at the May 26 Healthcare Packaging Conference & Workshop in Princeton, N.J. more

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