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Women like e-readers; men prefer tablets

from Biz Community

Owners of e-readers and tablets are heavy readers of printed versions of magazines and newspapers. Women prefer e-readers; "wow" factor of tablets appears to attract men. As publishers continue to experiment with digital media platforms, the latest consumer research from GfK MRI shows that adult owners of e-readers and tablets are also heavy readers of the printed versions of magazines and newspapers. more


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