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Scenario planning: A tactical approach to planning for tomorrow and beyond

from Contract

Before the economy spiraled downward in 2008, most companies exclusively focused on a strategic planning process to determine goals. But strategic, goal-focused planning is a linear thought process that can lead to a dead end. The financial crisis and ensuing Great Recession caused forward-looking decision-makers to transition from strategic planning to scenario planning, which provides a more non-linear, tactical approach to doing business. more


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