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How do men, women view apparel brands?

from Department Store Retailing News

Men and women use many of the same criteria in their evaluation of apparel brands, but differ sharply on their views of fit, value and affordability. In The NPD Group Inc.'s 2011 Brand Landscape Report, both men and women ranked "is a brand I've had success with" as their top reason for purchasing apparel bearing a particular label. "Has the features and benefits you want" was second for females and third for males, while those rankings were reversed for "is your style." more


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