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FSI use down nearly 4 percent in early 2011

from Progressive Grocer

Free-standing insert coupon activity decreased 3.9 percent based on coupons dropped during the first six months of 2011 versus the same time period a year ago. That's according to Marx, a Kantar Media solution, who noted this decline is the first reported in coupons dropped in the first half of the year since 2008 when there was a 3.4 percent decline. more

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