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How to write a bio that will knock people out but won't put them to sleep

from PR Daily

Most bios are more potent sedatives than sleeping pills. Some of the most talented professional speakers put the audience to sleep long before they take the microphone by cramming their entire life's history into their introduction. Why do we make ourselves sound so boring? A well-written bio can convey to your potential clients, the media and your other audiences that you are fun, creative and entertaining. more

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