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Luxury corporate brands: Is their corporate social responsibility credible?

from The Nonprofit Quarterly

There's a theory that consumers seek out and prefer to buy from companies with strong corporate philanthropic and social responsibility track records. Most corporate executives believe, according to a McKinsey survey, that corporate social responsibility adds to "long-term shareholder value." But do all CSR messages work the same? If a CSR strategy is coming from a seller of luxury goods, will consumers buy it? more

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