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Wal-Mart loses edge

from The Wall Street Journal

Wal-Mart Stores Inc. is losing its longstanding reputation for offering consumers the lowest prices, complicating its efforts to end a two-year sales slump in the U.S. Surveys by retail consultants, analysts and brand experts now find that Wal-Mart's aura of price leadership has faded since the recession, because customers who searched for better deals sometimes found them at competitors such as Dollar General Corp., Aldi Inc. and Amazon.com Inc. more


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