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Marketers reach out to a new demographic: Infants to 3-year-olds

from Adweek

Licensed characters, of course, have been plastered on packaged foods, toys and every piece of clothing and accessory imaginable for decades — some reach back a century. But over the course of the past couple of years something has shifted. Now the strategy of marketing branded goods to tots has ramped up to the point that even high-end fashion brands are jumping in. more


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