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The Limited to launch plus-size concept

from Women's Wear Daily via Beauty Wired

Long overlooked by major retailers and brands, the plus-size market finally is getting some attention. Next month, The Limited launches eloquii by The Limited, a division catering to full-figured women with designs "in the same spirit" as the main chain. "There will definitely be a common sensibility between the two brands," said Linda Heasley, chief executive officer of The Limited. more

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