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Retailers discover useful in-store apps keep shoppers from escaping

from PC Magazine

Major brick-and-mortar retailers are fighting mobile apps that push consumers online, enhancing their own mobile apps with in-store assistance. The problem, according to a panel at the GigaOM Mobilize conference in San Francisco, is that brick-and-mortar stores like Best Buy, Target and others risk becoming physical showcases for goods later purchased online. more

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