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Liz Claiborne to sell several brands, change name

from The Associated Press via Yahoo Finance

Talk about a fashion makeover. Financially struggling Liz Claiborne Inc. said that it is selling its namesake brand and several others to concentrate on its Juicy Couture, Lucky Brand and kate spade fashion plates, which appeal to well-heeled shoppers. The company, which hasn't had an annual profit since 2006, said it will change its name to reflect that emphasis. more


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