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Technology deciphers, empowers millions of TV viewers

from Technology Review

Of the approximately 300 million public comments made online worldwide every day — about two-thirds of them on Twitter — some 10 million, on average, are related to television. Bluefin Labs is one of a growing number of analytics companies parsing the meaning of comments in social media. And its CEO, Deb Roy, believes they are capturing a fundamental change in the relationship between creators and consumers of mass media. And its CEO, Deb Roy, believes the company is capturing a fundamental change in the relationship between creators and consumers of mass media. more


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