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Newspaper site traffic jumps in past year

Newspapers attracted 20 percent more total visits by adults 18-plus to their websites in September, compared to the same month a year ago. The analysis, performed by comScore for NAA, also indicates strong performance in other key engagement categories. In a year-over-year comparison, average daily visits were up 21 percent; total pages viewed were up 10 percent; total minutes spent were up 11 percent; and unique visitors were up 9 percent. This is the first time NAA has been able to provide an annual comparison since it began using comScore to track Web audience data in September 2010. more

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