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QR codes aren't dead, they're just used poorly

from Advertising Age

B.L. Ochman writes that the death of QR codes has been greatly exaggerated. Ochman says the only things that need to die are the dumb ways agencies and brands try to use them. In this post, she highlights some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure or ad's QR code. more

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