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Ads increasingly crawling onto TV screens

from Advertising Age

This season, both the CW and Fox have allowed sponsors to post messages around and even in their logos. On Fox, DirecTV has informed viewers during the first few seconds of dinosaur-drama "Terra Nova" through a display in the bottom right corner of the screen. The CW, meanwhile, allowed Microsoft to take over its logo, letting the company tell CW viewers that CW TV shows were something to "Bing About." more


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